Web Analytics
Web analytics tools provide invaluable feedback on the performance of your site. They don’t just tell you how many visitors it attracts on a monthly basis, but also where those visitors are coming from, what they are interested in, and how they behave.
How is your website being used?
With the help of Disruptive Digital, you can find the answer to that question through the use of sophisticated data analysis techniques. Web analytics tools, such as the popular Google Analytics, shine a light on how to improve your website to get the greatest return on your investment.
Improve Your Site and Increase Sales with Web Analytics
Google Analytics and other analytics tools provide in-depth data that allows us to improve your website based on facts. If we see that one page on your site gets more visits or results in more sales than others, for example, we can dig deeper into those statistics and find out why. We then use that data to create a better user experience that results in more sales for you.
Web analytics encompasses a wide range of data, including but not limited to:
Bounce Rate
Page Views
Time On Site
Social Interactions
Traffic Sources
Events
Goals
If you promote your website using Internet marketing programs such as search engine optimization, pay per click campaigns or social media marketing, tracking your website’s traffic is imperative in order to determine what online strategy works best for your business.
Start Tracking Your Site's Traffic
When you begin to analyze your website's facts and figures, you take another step toward boosting your sales. So what's stopping you? Get in touch with Disruptive Digital today to discuss how we can improve your online performance with web analytics.
